AdLabs - Amazon Ads

AdLabs is Amazon PPC and Amazon Ads management software for sellers, brands, vendors, and agencies. This connector puts your Amazon Advertising account into the conversation: ask questions about performance, find wasted spend, and apply bulk changes without opening a dashboard or exporting a report.

What you can do:

Reporting and analysis: pull Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP data at the campaign, ad group, keyword, product target, search term, placement, and ASIN level. Compare date ranges, filter, sort, group, and export to CSV. Metrics include spend, sales, ACOS, ROAS, CTR, CVR, CPC, and CPA.

Account audits: an 11-point account health scorecard, N-gram search term analysis to find aggregate waste, and brand spend leak detection for brand keywords running in non-brand campaigns.

Optimization: run the AdLabs bid optimizer (Reduce ACOS, Balanced, or Increase Sales), tune placement modifiers, and manage dayparting schedules built on 7x24 hourly bid multipliers.

Bulk changes: create or pause keywords and product targets, add negative keywords, harvest winning search terms into new targets, adjust bids and budgets, apply tags, and build white-label dashboards. Writes are previewed before they run, logged with timestamps, and reversible.

Amazon Marketing Cloud: run and schedule AMC SQL queries and manage AMC audiences, where AMC is connected to the profile in AdLabs.

Example prompts

"Audit my Amazon Ads account and tell me what to fix first." "Which keywords spent over $50 with no sales in the last 14 days?" "Pause keywords above 80% ACOS with zero conversions." "What search terms should I harvest into exact match?" "Compare Sponsored Products spend by campaign this month against last month."

You need an AdLabs account with at least one Amazon Advertising profile connected. A free plan is available.