Ads MCP: Read-only Audits for Google Ads

Ads MCP connects Claude to your Google Ads accounts in read-only mode: it can never change your account (no bids, no budgets, no edits). Every tool answers a whole question in one call, already sorted. When it finds a problem, it hands you a file you review and import yourself.

What it does:

• Account overview: every campaign with start and end date, budget, bidding, last 30 days spend, impressions lost to budget and attached negatives; your conversion actions; the setup problems to check first.
• Find wasted spend: search terms, keywords and campaigns that spent more than your average cost per conversion without converting.
• Campaign performance: every campaign compared with the same number of days before, plus the ones limited by budget.
• Search terms: split into wasted, converting and already excluded, with each group's share of spend.
• Change history: the last 30 days of changes in order, who made them (person, script, rule or auto-applied recommendation), old and new value, and the numbers before and after.
• Negative keywords file: a CSV of the wasteful search terms, ready for Google Ads Editor.
• Pause file: a CSV that pauses the campaigns that spent without converting.
• Did the change work?: spend, conversions and cost per conversion before and after a change.
• Client report: the audit in plain words, ready to forward, also as an HTML dashboard.
• Daily watchdog: a Google Ads Script that checks search terms every day.
• Export your history: day-by-day campaign metrics as CSV.
• Run a GAQL query: read-only SELECT for anything else; common field name mistakes are fixed first.

Works with manager accounts and their client accounts. Sign in with Google (OAuth). 15 free tool calls per month. Unlimited: $25/month; the first 10 subscribers pay $19/month for life.