Comscore

Comscore MCP brings Comscore's syndicated media measurement data directly into ChatGPT, providing analysts, planners, and marketers with conversational access to cross-platform Digital, Linear TV, and Social audience insights. Accelerate analysis, reporting, planning, and decision-making across teams, without leaving your ChatGPT workflow.

Digital Measurement

Rank websites, apps, and publishers by unique visitors, reach, or engagement, and compare them against competitors

Drill down into demographics like age, gender, and household income to understand where your target audience is engaging

Analyze trends over time, like visitor growth over the last 12 months

Measure audience overlap and cross-visitation between properties

Tap into behavioral and psychographic segments to build and match custom audience profiles

Linear TV

Access complete national and local broadcast and cable viewership data

Rank stations and networks by viewership for specific markets and demographics

Analyze performance across dayparts and demos

Social

Track brand, publisher, and creator performance across major social platforms

Analyze engagements, followers, and other metrics over time

Find the top-performing posts for any brand or category

Rank brands and categories by social performance, or benchmark against predefined media indices

How to use: Use conversational language to extract reporting and insights directly from your licensed Comscore Digital, Linear TV, and Social data. Ask questions and try prompts like “Which stations are strongest for A18-34 in Chicago,” “Rank the top retail sites by shared audience with my site in Q3 2026,” or “Compare nightly weekday viewership for A25-54 across broadcast news channels.”

Comscore MCP is available to existing Comscore customers with licensed access to the relevant datasets and MCP access enabled. Please reach out to your Comscore representative to turn on MCP access and ensure your account is configured correctly.