Reckon

Ad dashboards tell you which ad won. Reckon tells you why.

Reckon reads every video and image you run on Meta and Google and tags what is inside it: the spoken hook, the angle, the claims, the format, the call to action and the full transcript. Then it ties each of those to what the ad spent and earned, so you can ask which hooks and angles actually sell, and get an answer from your own ads rather than best practice.

It does the same for your competitors. Reckon tracks the brands you name in the Meta Ad Library and tags their ads the same way as yours, so you can see the angles they run that you do not, which of their ads they keep running, and where the market is crowded or empty.

What you can ask:

• Which hooks, angles and formats cost least per result in our own ads?
• What do our best ads have in common, and where do viewers drop off in our videos?
• What are competitors saying that we are not? Give me test candidates.
• Which ads should we cut or scale? Every ad is judged against the other ads selling the same product, with the evidence behind each call.

Meta and Google come back in one answer. Anything that cannot be added together, such as two currencies, is named rather than summed.

Reckon does the analysis; ChatGPT does the talking. Every figure comes from Reckon's stored analysis.

Read-only by design. Reckon never changes an ad account: it cannot pause an ad, move a budget or publish anything. Its only writes are to Reckon itself (logging a creative test, sending feedback, fetching a Meta Ad Library ad you share), and ChatGPT asks before each one.

Requires a Reckon workspace with a Meta or Google Ads account connected by an admin at usereckon.ai. Access is to the one workspace chosen at sign-in.