Social Index
ChatGPT pluginEarned media value benchmarks
Since 2013, Social Index has been the industry standard for measuring earned media value and campaign ROI. Over 3,000 companies rely on the Index, along with platforms like Brandwatch, Sprout Social, and Julius, to validate the true value of a social marketing investment.
Measure the earned media value and ROI of influencer, content marketing, PR, organic, and paid social campaigns. Query daily EMV rates across 15 social platforms, 9 industry verticals, and key NA, EMEA, and APAC markets, with 19+ months of historical lookback. Retrieve the full rate card for any segment, pull the latest value for a given metric and date range, and compute the Earned Media Value of specific Instagram or TikTok posts directly from their URLs. The assistant can list every valid region, vertical, platform, and metric, so queries resolve against real segments.
Social Index MCP access is included with Enterprise API plans.
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Movement
From our daily snapshots over the last 30 days.
Rank by placement
Rank in Data & analytics
In its category
How this plugin compares with others in the same category. Positions are counted within the category, not across the whole directory.
Data & analytics357th of 650 by placement
| # | Plugin | Position | 7d |
|---|---|---|---|
| 355 | #6715 | 52places down | |
| 356 | #6721 | 38places down | |
| 357 | #6725 | 52places down | |
| 358 | #6735 | 32places down | |
| 359 | #6741 | 33places up |
Also on other marketplaces
Example prompts
- “hat's the EMV rate for Instagram likes in the US beauty and fashion vertical this year?”
- “Calculate the Earned Media Value of this TikTok post: [paste URL]”
- “Show me every EMV rate for US gaming TikTok content”
- Categories
- Made by
- Ayzenberg Group · Website
- Sign-in
- On Install
- Availability
- Available
- Version
- 1.0.0
- Created
- September 9, 2026
- More info
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