Supermetrics Marketing Agent

ad-creative-performance

Analyze ad creative from live data: ad fatigue (rising frequency, falling CTR), creative concept tests, winning hooks and formats, and refresh recommendations for Meta, TikTok, LinkedIn and Google ads. Use when ads are tiring, a creative test needs a verdict, or the creative team needs a brief.

b2b-pipeline-analysis

B2B demand gen analysis from live ad, GA4 and CRM data (HubSpot, Salesforce, Pipedrive): lead-gen efficiency, pipeline and revenue by channel, MQL-to-SQL by source, ABM engagement, and email plus paid funnels. Use for pipeline contribution, lead quality and ABM questions.

budget-pacing-allocation

Check ad budget pacing and plan reallocation from live data: month-to-date spend vs budget with a month-end forecast per channel, cross-channel ROAS benchmarking, and modelled budget shifts with diminishing returns. Use for "are we on track", "where should the next euro go" and reallocation proposals.

campaign-management

The shared safety rules and payload shape for writing advertising campaigns through the Supermetrics MCP server — read before write, created paused, approval levels, per-field targeting updates, checking write_status. Use when the user wants to launch a campaign, change a budget or bid, pause or enable ads, edit targeting or manage creatives on ChatGPT Ads or Snapchat, when writing across several platforms at once, or for any campaign change on Google Ads, Meta Ads, Microsoft Advertising, TikTok Ads or LinkedIn Ads.

campaign-performance-review

Review paid campaign performance from live data: week-over-week changes with causes and actions, a daily morning check (yesterday vs the 7-day average), and attribution differences between platforms. Use for weekly reviews, daily standups and "what changed" questions across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.

ecommerce-roas-analysis

Ecommerce paid acquisition analysis from live ad and store data: blended and per-platform ROAS with day-of-week patterns, promo anomaly detection, SKU-level performance, new vs returning customer ROAS, AOV and basket composition, subscription retention cohorts and pre-promo planning. Use for Shopify and other online stores advertising on Google, Meta and TikTok.

event-and-webinar-roi

Field and event marketing analysis from live data: pre-event channel ROI, post-event geo-lift, event portfolio, event-driven pipeline, account engagement, webinar funnels and partner event ROI. Use for conferences, field events, webinars and gated content.

executive-marketing-report

Leadership-level marketing reporting from live data: 90-day executive overviews, efficiency vs goals, CAC and LTV unit economics, annual planning and new-channel business cases, delivered as decks, memos or live Supermetrics Studio dashboards. Use for CMO, board and quarterly updates.

funnel-and-tracking-audit

Reconcile what ad platforms report with what GA4 and the CRM or store recorded, find tracking breaks, implausible CPAs and broken UTMs, and diagnose where traffic leaks between click and conversion. Use before trusting optimisation advice, or when platform and GA4 numbers disagree.

get-started

First-run onboarding for Supermetrics. Use right after the user connects Supermetrics, when they ask how to get started or what data they can access, when they want to connect Google Ads, Meta, GA4, LinkedIn or another platform, or when a Supermetrics call fails because they aren't signed in or a source isn't connected.

live-dashboards

Plan, build and publish live, shareable marketing dashboards in Supermetrics Studio with manage_dashboards — pages that re-query the user's data on every view and can include campaign management actions. Use when the user asks for a dashboard, a report the team can reopen, a shareable link, or a recurring view (weekly review, pacing, KPIs), and to edit or find existing Studio dashboards.

marketing-data-queries

How to query live marketing data through Supermetrics without failed queries — discovery, report types, field IDs, date ranges, filters and reading results — for Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Instagram, Shopify, HubSpot, Search Console and every other connected source. Use before any data_query, for cross-channel or blended questions, and whenever a query errors or returns no data.