backlane production

Backlane is a hosted MCP server for eCommerce teams. Connect your marketplace seller accounts once in the Backlane app, then work with them in plain language from Claude.

Currently supported marketplaces:

• OTTO Market (app installation and OAuth), including OTTO Sponsored Product Ads
• Kaufland (client key and secret key)
• Mirakl-based marketplaces such as home24 and Decathlon (marketplace API key)

Request your missing marketplaces

What you can do:

• Check whether new products are live on every connected marketplace, and why listings are missing or rejected
• Find product data errors: missing required fields, import reports, Catalog Manager errors
• Review open orders, stock levels, offers and prices
• Compare Kaufland Buybox positions against the leading offer
• Analyse OTTO ad spend, ROAS and product performance, and adjust campaigns, budgets and bids
• Compare how the same products sell across marketplaces

How it works: Backlane exposes the marketplace APIs through Code Mode. Claude uses "search" to find the right operation in your organisation's API spec and "execute" to call it. "list_integrations" shows what is connected and gives setup links for the rest. Model-written code runs in a sandbox with no network access; credentials, tokens and signatures never reach the model.

Your accounts, your control: marketplace credentials are stored encrypted and never entered in the chat. Admins can disable all write access for the organisation, and every write is logged. Actions depend on each marketplace's API and your permissions.

Backlane is in open beta and free for a limited time. A product by shopvibes.