SketricGen – AI Chatbot & AI Agent Builder for Websites

SketricGen is a no-code AI agent builder for growth and marketing. Turn your website into a brand agent, an AI chatbot that answers visitors, handles customer service, captures leads and books meetings 24/7, and build an AI workforce of agents for marketing, SEO, content, outreach, sales and support.

This connector lets you build and run brand agents from Claude in plain language.

Build: give Claude your website URL. SketricGen crawls it into a knowledge base and picks up your logo, colors and voice, so the widget matches your brand. Start from the AI Receptionist (answers FAQs, books demos on Google Calendar), Website Lead Capture or Instagram DM auto-reply template, or from scratch.

Customize: change the AI model, instructions, tone, greeting, suggested questions, colors and logo, or take the widget offline. Add documents, FAQs or price lists to its knowledge, or re-crawl your site when it changes.

Connect apps: give the agent actions in 30+ apps, including HubSpot, Salesforce, Shopify, Zendesk, Notion, Slack, Gmail and Google Calendar, plus built-in lead capture, web search and site navigation. You authorize each account yourself.

Launch and improve: get the embed snippet, see all your SketricGen agents, and read visitor conversations to teach the agent what it missed.

In the SketricGen app, build your internal AI team on a visual canvas: multi-agent workflows for SEO blogs, LinkedIn posts, cold email outreach, Google Ads, competitor research and lead generation. Start from 30+ templates, connect 2,000+ integrations, and publish to your website, WhatsApp, Telegram or Slack.

Sign in with SketricGen and choose the projects Claude can work in; it only reaches what you approve and your role allows. Deletes, re-crawls and app detaches are marked destructive. New chat widgets are public by default.

Free plan available: build and manage brand agents, knowledge and app connections. Conversations and usage need Explorer or above.